Tuesday, July 19, 2011

Experimenting with press releases

I'm trying the tack of promoting my ebook "Shift Happens" by using press releases. So far I've sent out three and we'll have to see what kind of response I get.

Press releases to promote book is tricky. Generally it doesn't work for fiction, but in theory a well prepared press release should help sales of non-fiction books. We'll see.

Besides, it gives me an opportunity to use a skill from my time in PR.

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